Zinc Oxide manufactured by J.G. Chemicals is marketed under the brand "LUXMI" which is considered as a hallmark of quality and prosperity.

Zinc Oxide is a fluffy white powder, which is used in various industries for various reasons. The pure zinc oxide exhibits a strikingly brilliant white shade. It is almost completely opaque to ultra violet light. Zinc Oxide appears to be white due to its fine particle size. The individual crystals are colourless when pure.